Portfolio
ShareBuilder 401k
I successfully led the launch of ShareBuilder’s impactful customer testimonial campaign, showcasing the positive experiences of their clients and bolstering their social media presence by 18%. Coordinating travel logistics for multiple videographers, I ensured on-site interviews with seven satisfied ShareBuilder clients. In addition to overseeing the creation of scripts and managing animation production and file delivery, we executed a comprehensive marketing strategy. This involved developing custom social ads, emails, and landing pages to promote the campaign and engage the target audience. I also played a significant role in storyboarding and creating captivating organic animated social ads and landing pages, and took charge of deploying the company’s monthly newsletter, crafting compelling copy that resonated with the readership.
Microsoft
As the Account Director in charge of our largest client, Microsoft, I successfully oversaw the design and copy of highly effective lead generation animated and static ads across various platforms including Facebook, LinkedIn, Native, and Display. Notably, one of our ads generated 74% of all form fills within a specific Line of Business (LOB). Additionally, I spearheaded the project management of Microsoft’s comprehensive consumer awareness campaign. Collaborating with platform partners in Australia, Germany, and the UK, we successfully increased consumer awareness around targeted campaigns.
I also assisted with quarterly presentations on competitor audits and emerging trends within the social media marketing space. By staying well-informed and proactively monitoring the industry, I ensured Microsoft’s market presence remained at the forefront. Furthermore, I played a key role in overseeing the production of Microsoft’s internal monthly newsletter, ensuring the dissemination of important updates to employees across the organization.
Ford
For 3 years, I oversaw the design, animation, development QA and launch of Ford’s annual Trends summary. Because of the pandemic, 2021 was the first year the company transitioned from printed books to a microsite. After the successful launch of the 2021 site, which attracted the most visitors of any microsite to date, Ford asked me and the creative agency I worked for to oversee the launch of its 2022 and 2023 sites. Explore the sites: 2021 | 2022 | 2023
Sago
Although my primary role at Sago revolved around content strategy, the dynamics of our small marketing team required me to embrace multiple responsibilities. I helped launch and execute the 56-year old company’s rebrand efforts, driving brand awareness by 12% YoY. Alongside creating and optimizing our website and content, I took charge of crafting various pieces such as blogs, eBooks, and thought leadership articles on behalf of our executives. Collaborating closely with the team, I actively contributed to shaping our brand voice and identity. This involved developing compelling value propositions and creating social ads that resonated with diverse target audiences across an extensive product portfolio. Additionally, I orchestrated both in-person and virtual events, employing a multi-channel marketing approach to deliver informative experiences for our attendees.
I also prodced and promoted our webinars, achieving a 35% increase in registration rates and a 25% boost in attendance rates during my time at the company. One notable success was introducing an “Ask Me Anything” format featuring the company’s president, which became our second-most attended webinar. Additionally, I produced a webinar on AI in market research that attracted 602 registrants and had a 52% attendance rate.
Content & Copy
Organic & Paid Social Media
OnTopic, Examiner.com
During my tenure at Examiner.com, I played a pivotal role in establishing the OnTopic content marketing department from the ground up. Together with a dedicated team, we developed and delivered on-demand, localized content for prominent clients including CBS Local, XFINITY, Care.com, and Time Warner. This encompassed a diverse range of content formats, including written editorial pieces, photography, infographics, and video content.
Our efforts resulted in the successful production and distribution of 500-1,000 pieces of tailored content per month across 22 markets. Leading a team of over 400 contributors, I actively managed the program to ensure the seamless delivery of high-quality content to our clients.
Following our collaboration, CBS Local experienced a 34% increase in page views across CBS Local Best Of sections. Additionally, there was an average uplift of 32% in unique visitors, showcasing the tangible results of our strategic content marketing program.
